The ever-evolving function of content in online marketing was thrust back into the limelight when an artificial intelligence (AI) chat bot was developed that was able to provide answers to questions and even put together some material that was very amazing.
As an SEO Agency, we have had the opportunity over the past few weeks to experiment with the most recent version of Chat GPT’s artificial intelligence (AI) (in between periodic outages caused by excessive usage) and acquire a sense for the AI text generator. In this post, we are going to share some insights into the virtues, limitations, and potential hazards that loom big as AI text generators continue to evolve. These insights will be provided in the context of this essay.
Chat GPT: What does it mean?
OpenAI debuted its artificial intelligence text generator known as Chat GPT on November 30th, 2022. Chat GPT was developed by OpenAI. Chat GPT is able to provide content on a wide variety of topics that is not only educational but also sounds as like it was written by a real person. The GPT-3.5 language model developed by OpenAI serves as the foundation for Chat GPT. This model represents an advancement over the GPT-3 language model, which was initially released in the year 2020.
Chat GPT is able to execute the same fundamental activities as a chat bot and provide answers to questions that draw from previously acquired facts or expertise. When you inquire for knowledge on subjects that involve subjective mind patterns, Chat GPT may not be able to help you out.
It should not come as much of a surprise that Elon Musk is a huge supporter of the ChatGPT technology given that he was one of the six founders of OpenAI, the business that developed the technology.
What Makes Chat GPT Unique in Comparison to Other AI Text Generators?
The sheer quality of the text that Chat GPT is producing is the thing that has most people in a state of astonishment. The concept of using AI to generate text is not new to people who work in marketing or search engine optimization. At this time, the vast majority of professionals will have had some experience with AI text writing tools, whether they have been used as research tools or whether they have been employed (incorrectly) to write massive blocks of website material.
Chat GPT popularizes the use of AI writing technology and raises the bar for the quality of AI content generators already on the market.
Will Chat GPT Put an End to Google?
In concept, the idea of a tool driven by AI that is able to provide answers to basic questions would undoubtedly put Google’s future in jeopardy. We are confident in saying that Chat GPT has the ability to take a significant portion of Google’s customers; nevertheless, Google is more than just a collection of answers. It is a tool for day planning, a guide that helps you travel from A to B, an impartial space for journalism, the largest hub of e-commerce, and a lot of other things as well.
While we believe that Chat GPT has the potential to take some market share away from search engines, it is important to note that at this moment, the functionality and use cases of Chat GPT and Google are quite distinct from one another.
In point of fact, we believe that university students and marketers who utilize the AI platform as a content research tool will constitute the majority of Chat GPT’s user base.
There will invariably be a small number of students and businesspeople who utilize the AI technology as a replacement for the act of writing. But take it from us, institutions will shortly (if they aren’t already) be deploying GPT detecting technologies to screen out this behavior in the near future. For information regarding marketers, please see the following inquiry.
Can Google Detect AI Written Content?
Simply put, the answer is “yes”; Google is able to unequivocally distinguish between information that has been produced by humans and stuff that has been generated by AI.
As was just indicated, artificial intelligence-related content is not brand new. The technology, on the other hand, is continuing to advance at a rapid pace, which indicates that Google (and other search engines) are acting quickly to ensure that AI-produced material does not clutter the search results.
Should You Utilize Chat GPT for Content Designed for SEO?
Nope. We advise strongly that you do not go through with it.
In the year 2022, our search engine optimization team invested a significant amount of time and energy into the pursuit of recovering websites that had AI material published on their websites. Not only is it very challenging to get AI content indexed (seen in Google’s search engine), but once it is indexed, it does not perform very well in rankings.
Although Google does not apply a manual penalty to websites that employ AI generators like Chat GPT for SEO, we believe that they may apply a “soft mark” to a website when it is found that the website is using AI content. This is something that we have observed in the past. As a result, once Google has designated a website as having previously published AI, it will be significantly more challenging in the future to rank material that was created by humans.
However, we have seen that it is tough to recover and rank these websites with the typical course of good quality content. Again, we must emphasize that this is based off of a tiny testing pool with limited A/B testing.
What Are the Consequences of Attempting to Rank Written Content Produced by AI?
In most cases, one of two things can be expected to take place:
It does not perform indexing. After Google has finished crawling the page, you will notice a notification in your Google Search Console that reads “Crawled – Currently Not Indexed” for this piece of content.
There is a possibility that the page will be indexed; nevertheless, it will frequently fall in and out of the index and will be very volatile.